Utah businesses head to Las Vegas for 2013 SEMA Show

by Sherri Candland :: posted in Editorial on October 28th, 2013
In 1963, Vic Edelbrock Jr. along with other industry leaders formed the “Speed Equipment Manufacturing Association” or SEMA. In 1970, the organization name was changed to the Specialty Equipment Market Association to have a broader appeal. The first SEMA show was held in the basement of Dodger Stadium in Los Angeles, California in 1967 and then moved to Las Vegas, Nevada in 1984. It is now the largest convention held in Las Vegas, consuming over 1 million net square feet and playing host to over 100,000 manufacturers, buyers and industry representatives. The SEMA show is the place to go to showcase your automotive innovations, network and see what new trends will be leading the way in the automotive aftermarket.



Utah has many local builders and businesses that look forward to the SEMA show each year. Local builder Kindig-it Design purchases a booth and debuts a current build all while looking to garner new customers and visit with vendors. “We love the SEMA show because we can showcase our work to thousands in one spot, network, and check out the latest and greatest that our industry has to offer,” says Dave Kindig, Owner of Kindig-it Design.  Other local companies attend the show to keep current with manufacturers on what is on the horizon and relevant to their clients and businesses as well as to network. At the end of the day, the SEMA show is just an incredible display of everything you could imagine you would need or want for your ride.



H & R Services, located in Logan, Utah, has been an AMSOIL Dealer for over 10 years. AMSOIL is synthetic motor oil for auto, diesel and recreational vehicle use. Rick Fillmer and his son Holden attend the SEMA show for company exposure in the aftermarket industry and to get in front of builders who might have an interest in their product.  They are able to effectively meet with many clients and, of course, check out what is new in the market.




Reflections Detailing, also residing in Logan, Utah, are an advanced paint correction and polishing company that wouldn’t miss the SEMA show.  Owner, Greg Nichols reflects on a previous year, running into Chip Foose of Overhaulin’. Foose needed assistance to get the pigtails out of one of his builds after hours before the show began the next morning. Nichols immediately got to work with 5 of his guys to help the celebrity get his paint job looking just right. Foose took Nichols and his crew to breakfast the next morning in appreciation. “Meeting someone of that caliber and actually being able to help out was a great experience for us,” comments Nichols.  “This show allows us to see the new trends that are growing and affect our specific part of the industry.  Rubbing elbows with the likes of Chip Foose doesn’t hurt either.” Reflections Detailing helps many SEMA exhibitors get their builds “show ready” and they consider themselves a detailing service for the discerning eye.




JDP Motorsports are also regulars each November to the SEMA show in Las Vegas. Jordan Priestly formed the company five years ago with his wife.  They specialize in 1997 and newer GMC performance builds and enhancements. They are the go to shop for performance parts and installation of these parts.  JDP Motorsports brings over 35 years experience to the work they do.



Priestly is an annual attendee at the SEMA show because it allows him to personally meet with his manufacturers and stay current on trends relevant to his shop and livelihood. “I won’t lie, I am a total gearhead and love to just walk the show, but all of the companies I do business with are in the same place during this week,” said Priestly.  “I can stay one step ahead of the performance market and continue to bring the best products to my customers.”  JDP Motorsports has produced winning vehicles competing out at Miller Motorsports Park, as well as had some of his builds in the SEMA show in previous years.




The SEMA show proves to be a great resource to our local Utah companies. It allows these businesses to keep current on trends in the ever growing and changing aftermarket automotive world.  The SEMA show is not open to the general public and passes are obtained only through industry professionals.




For more information on JDP Motorsports visit www.jdpmotorsports.com


For more information on H & R Services visit www.fearlessoil.com

For more information on Reflections Detailing visit www.reflections-detailing.com

For more information on Kindig-it Design visit www.kindigit.com

For more information on the SEMA show visit www.semashow.com
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